Reading Reports
Campaign Strategy & CBO
The campaign strategy section turns avatars and angles into a ready-to-launch ad structure.
Strategy is available on Solo plan and above.
What you get
- Positioning statement — who it is for, what it does, why now. 2-3 sentences.
- What is working — 3 things the brand already has right, based on the research.
- Key risks — 3 concrete weaknesses or threats the strategy must account for.
- 5 ad angles — see Ad Angles.
- CBO structure — a complete Campaign Budget Optimisation setup ready for Meta Ads or your chosen platform.
Reading the CBO structure
- Campaign name — suggested naming convention
- Daily budget — starting budget suggestion
- Objective — OUTCOME_SALES, OUTCOME_LEADS, or OUTCOME_TRAFFIC
- Ad sets (3-5) — each with: name, audience description, recommended placements, budget share %, and rationale
Budget shares across all ad sets always sum to 100%. Use these as starting weights — adjust based on your own audience data and historical CPMs.