Getting Started
Quick Start: 0 → First Brief
From signup to your first completed strategy brief in under 5 minutes.
Step 1 — Sign in
Go to mavrtr.com and sign in with Google or email. New accounts start on the Trial plan — two free briefs, no credit card.
Step 2 — Create a new brief
From the dashboard, click New Brief (top right). You'll land on the setup page.
- Paste a Shopify store URL — e.g.
kyliecosmetics.comoricon-amsterdam.com. The store must be built on Shopify. - Mavrtr pulls the catalog. A grid of products appears.
- Pick a product — click the one you want to read for, or skip to read the whole brand.
Not sure which product to pick? Start with the brand's hero/bestseller — usually listed first or featured on the homepage.
Step 3 — Configure research settings (optional)
Before running, you can adjust:
- Research mode — Product narrows the read to that specific SKU; Brand studies the whole brand's buyer base.
- Research depth — Standard (3 sources), Deep (6), or Exhaustive (9). Higher depth = more signal, longer run time.
- Custom sources — paste specific URLs (Reddit threads, competitor review pages) you want included.
- Channels — pick which of Meta, TikTok, Google, and Pinterest you want channel-native copy for.
Step 4 — Run it
Click Run Intelligence. The pipeline kicks off and a live tracker shows which stage is running. Close the tab — the pipeline runs in the cloud and you'll get a notification when it's done.
Step 5 — Read your brief
When the brief is ready, you'll see it listed on the Briefs page with a green "Ready" badge. Click it to open the full brief, push to Meta Ads CSV, sync to Notion, or download the PDF.
Typical run time: 2–5 minutes depending on research depth and how much signal is available for the brand.