Running Briefs
Creating a New Brief
What you can configure before Mavrtr runs.
Store URL
Paste any Shopify store URL — full URL or just the domain. The store must be on Shopify. Not sure? Append /products.json to the URL; if you see a JSON list, it's Shopify.
Product picker
After entering the URL, Mavrtr pulls the catalog. Click a product tile to select it. To run the whole brand instead, click Skip — read whole brand.
Research mode
See Research Modes. Short version: choose Product for a specific SKU campaign, Brand for brand-level positioning.
Research depth
- Standard (3 sources) — fastest, good for quick validation
- Deep (6 sources) — recommended for most campaigns
- Exhaustive (9 sources) — maximum signal, best for hero products
Channels
Channel-native copy is produced for each channel you pick — Meta, TikTok, Google, Pinterest. Operator gets 2 per brief; Studio and Agency get all four.
Custom sources
You can close the tab after clicking Run Intelligence. The pipeline runs in the cloud and you'll get a notification when the brief lands — usually in 2–5 minutes.