Running Reports
Creating a New Report
Everything you can configure before the engine runs.
Store URL
Paste any Shopify store URL — full URL or just the domain. The store must be on Shopify. Not sure? Append /products.json to the URL; if you see a JSON list, it is Shopify.
Product picker
After entering the URL, Mavrtr fetches the catalogue. Click a product tile to select it. To research the whole brand instead, click Skip — research whole brand.
Research mode
See Research Modes. Short version: choose Product for a specific SKU campaign, choose Brand for brand-level positioning.
Research depth
- Standard (3 sources) — fastest, suitable for quick validation
- Deep (6 sources) — recommended for most campaigns
- Exhaustive (9 sources) — maximum signal, best for hero products
Ad platform
The strategy and CBO output will be formatted for this platform. Available platforms depend on your plan.
Custom sources
You can close the browser tab after clicking Run Research. The engine runs in the cloud and you will get a notification when the report is ready.