Billing & Plans
Plan Comparison
What's included in each Mavrtr tier and how to choose the right one.
| Feature | Trial | Operator | Studio | Agency |
|---|---|---|---|---|
| Price (monthly) | Free | $149 | $449 | $1,499 |
| Price (yearly, 20% off) | — | $119/mo | $359/mo | $1,199/mo |
| Workspaces | 1 | 1 | 5 | Unlimited |
| Briefs / month | 1 | 15 | 60 | Unlimited |
| Research depth | Standard (3) | Standard (3) | Deep (6) | Exhaustive (9) |
| Customer segments | ✓ | ✓ | ✓ | ✓ |
| Ranked ad angles | ✓ | ✓ | ✓ | ✓ |
| Campaign strategy | — | ✓ | ✓ | ✓ |
| Objection rebuttals | — | ✓ | ✓ | ✓ |
| Channel-native copy + remixes | — | ✓ | ✓ | ✓ |
| Channels per brief | — | 2 | 4 | 4 |
| PDF export | Watermarked | ✓ | ✓ | White-label |
| Notion export | — | ✓ | ✓ | ✓ |
| Meta Ads CSV export | — | ✓ | ✓ | ✓ |
| Zapier integration | — | — | ✓ | ✓ |
| Custom webhooks | — | — | ✓ | ✓ |
| Custom research sources | — | — | 3 sources | 6 sources |
| Team seats | 0 | 0 | 5 | 15 |
| Brief history | 30 days | 30 days | Unlimited | Unlimited |
| Priority refresh queue | — | — | — | ✓ |
| Reusable VOC memory | — | — | ✓ | ✓ (cross-brand) |
How to choose
- Trial — Run two free briefs, no credit card. For validating fit.
- Operator ($149/mo) — Solo performance marketers and founders running one brand. Standard research, 2 channels per brief, Notion + PDF export, Meta Ads CSV export, 30-day history.
- Studio ($449/mo) — In-house growth teams and freelance strategists running multiple brands. Deep research, 5 workspaces, 5 seats, all 4 channels, Meta Ads CSV, Zapier + webhooks, unlimited history.
- Agency ($1,499/mo) — Agencies running 10+ brands. Exhaustive research (the most thorough tier), unlimited workspaces, 15 seats, white-label exports, priority refresh, cross-brand VOC memory.
- Enterprise — Brand groups, 50+ SKUs, SSO, audit logs, custom integrations. Talk to us.
Research depth caps at the tier's maximum but you can always run shallower. An Agency user can run a Standard or Deep brief on a small product without burning the Exhaustive allowance.
White-label PDF (Agency only)
Agency plan PDFs omit all Mavrtr branding from the footer. The brief header shows the brand's own logo. Hand directly to clients.
VOC memory
Studio and Agency workspaces accumulate a private VOC memory of customer language, objections, and angle history. Each workspace's memory is isolated to that brand on Studio. On Agency, patterns can be shared across the brands you own — a real moat over time.
Upgrading and downgrading
You can upgrade at any time from Dashboard → Billing. Upgrades are prorated. Downgrades take effect at the end of the current billing period.
Briefs produced on a higher plan remain accessible after downgrading. However, you won't be able to run new briefs beyond your new plan's monthly cap, and your research depth ceiling shifts to the new tier's maximum.