Billing & Plans
Plan Comparison
What's included in each Mavrtr plan and how to choose the right one.
| Feature | Free | Solo | Growth | Pro | Agency |
|---|---|---|---|---|---|
| Reports / month | 1 | 5 | 10 | 20 | Unlimited |
| Research depth | Standard (3) | Standard (3) | Deep (6) | Exhaustive (9) | Exhaustive (9) |
| Customer avatars | ✓ | ✓ | ✓ | ✓ | ✓ |
| Ad angles | ✓ | ✓ | ✓ | ✓ | ✓ |
| Campaign strategy | — | ✓ | ✓ | ✓ | ✓ |
| Objection rebuttals | — | ✓ | ✓ | ✓ | ✓ |
| Ad copy & remixes | — | ✓ | ✓ | ✓ | ✓ |
| Gap analysis | — | — | — | ✓ | ✓ |
| PDF export | Watermarked | ✓ | ✓ | ✓ | White-label |
| Meta Ads CSV export | — | — | — | ✓ | ✓ |
| Notion export | — | — | ✓ | ✓ | ✓ |
| Zapier / Webhook | — | ✓ | ✓ | ✓ | ✓ |
| Custom research sources | — | — | 3 sources | 6 sources | 9 sources |
| Team seats | 0 | 0 | 0 | 3 | 10 |
| Ad platforms | — | 1 | 2 | 4 | 4 |
| Report history | 30 days | 30 days | 30 days | Unlimited | Unlimited |
How to choose
- Free — Try Mavrtr with one report. Good for validating if it fits your workflow.
- Solo — One-person operation running regular campaigns. Unlocks strategy, ad copy, and integrations.
- Growth — Higher volume, deeper research, Notion sync. For freelancers managing multiple brands.
- Pro — Team of up to 3, Meta CSV export, gap analysis. For media buying teams.
- Agency — Unlimited reports, 10 seats, white-label PDF. For agencies running reports at scale.
White-label PDF (Agency only)
Agency plan PDFs omit all Mavrtr branding from the footer. The report header shows the brand's own logo. You can hand these directly to clients without them seeing the Mavrtr name.
Upgrading and downgrading
You can upgrade at any time from Dashboard → Billing. Upgrades are prorated. Downgrades take effect at the end of the current billing period.
Reports that were generated on a higher plan remain accessible after downgrading. However, you won't be able to run new reports beyond your new plan's monthly limit.
Credit packs
Need more reports than your plan allows this month without upgrading permanently? Credit packs let you buy additional report slots as a one-time purchase.