Running Reports
Picking a Product
How the product picker works and why it matters for research quality.
Why pick a product?
Research focused on a specific product produces sharper segments. The pipeline hunts for reviews, threads, and discussions about that exact product and its close substitutes — not the whole catalogue.
What if the product is not showing?
Mavrtr loads up to 250 products. Use the search box in the picker to filter by name. If the product still is not showing, the store may have it hidden from the Shopify API.
Shopify shows products in the order set by the store. If you cannot find yours, search by a keyword from its title rather than scrolling.
Skipping the picker
Click Skip — research whole brand to run in brand mode without selecting a product. This is equivalent to choosing Brand as the research mode.