Help & Docs

What is Mavrtr?

Mavrtr is the creative intelligence layer for ecommerce — the strategist work between customer reality and your creative production. You drop a store URL, pick a product, and the pipeline runs in the background:

1. Reads the store's catalog via Shopify's public API.
2. Reads your market — reviews, Reddit threads, niche forums, competitor ads — to surface the exact language your buyers use.
3. Clusters 2–3 ranked customer segments with ordered pain points, desires, objections, and verbatim quotes.
4. Builds the angles a senior strategist would test first — positioning, ranked hooks, primary text, CTAs, and a full CBO structure.
5. Hands back a launch-ready brief. Push to Meta Ads as a CSV, sync to Notion, fire a webhook, or download a white-label PDF. Brief to live campaign without copy-paste.

You get a notification when it lands. Most briefs finish in 2–5 minutes.

Who runs Mavrtr

• Solo performance marketers running paid acquisition for one brand.
• In-house growth teams at DTC brands building creative briefs in-house.
• Freelance strategists managing 3–10 brands without drowning in Reddit tabs.
• Agencies onboarding new clients fast — and shipping briefs under their own logo.

What makes a brief different

Every segment, angle, hook, and rebuttal in your brief traces back to a real source — a review, a forum thread, a competitor ad. If a quote appears in your brief, a real buyer typed it. The research is live, pulled at the moment you run the brief, which means the language is current — not cached from a model's training window.