What Reddit Tells You That Reviews Won't — and Where Reddit Lies
Reddit is the single most useful source of unprompted customer language for ecommerce — and the easiest source to misread. Here's how we weight it inside Mavrtr.
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5 Layers of Shopify Audience Research, Ranked by What Actually Moves Performance
After running thousands of briefs across Shopify categories, we've learned which layers of audience research actually move paid-ad performance — and which ones look productive but barely move the needle.
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